According to the general manager of Pengqi Packaging Materials & Plastic Manufacturing Co., Ltd., the company will next focus on the in-depth integration of "intelligence + environmental protection" and plans to launch "recyclable intelligent packaging materials" — which will not only retain the color-changing monitoring function but also achieve multiple recycling through material modification. "We don't just want to be producers of packaging materials; we want to be 'packaging strategic partners' for brands, providing full-chain solutions from product positioning to consumption scenarios."

I. From "Making Products" to "Solving Problems": Insight into the In-depth Needs of Brands

 In the past, the core of packaging material enterprises was "to produce products"; now, what Pengqi Packaging Materials & Plastics aims to do is "to help brands solve their problems". A high-end anti-aging brand once faced a dilemma: its 10,000-yuan facial cream had a 0.3% leakage rate during transportation due to insufficient sealing of the packaging bottle. Though the rate seemed small, it caused the brand to bear high after-sales costs and even damaged its high-end image. After the team of Pengqi Packaging Materials & Plastics got involved, they redesigned the entire packaging scheme from aspects of materials (customized food-grade silicone sealing rings), craftsmanship (optimizing the precision of bottle cap thread engagement to ±0.01mm) to testing (simulating 10 extreme transportation environments for verification), and finally reduced the leakage rate to below 0.01%. "What brands need is not just a bottle, but the guarantee that 'products can reach consumers safely'," emphasized the marketing director of Pengqi Packaging Materials & Plastics. This shift in thinking has enabled the company to upgrade from "accepting orders for production" to "proactively diagnosing needs" — designing "small-batch trial sales packaging solutions" for emerging beauty brands and customizing "environmentally friendly packaging materials suitable for global supply chains" for international big names, truly becoming a "problem solver" for brands.

II. From "Single Link" to "Full Chain": Building Ecological Service Capabilities

In Pengqi Plastics' new positioning, "solutions" mean full-chain services covering the entire life cycle of packaging materials:

Front-end: Cooperating with design companies to provide brands with integrated "packaging + marketing" proposals. For example, for a domestic trendy彩妆 (makeup) brand, it created packaging featuring "embossed ceramic bottle bodies + AR code scanning to watch national-style stories", making the packaging a "traffic entry point" for brand marketing. The product achieved a 200% sales growth in the first month of launch due to the popularity of the packaging.

Mid-end: Establishing a data center that connects "material R&D → production → quality control". Brands can check the production progress of packaging materials and material testing reports in real time, and even participate in process adjustments (such as adjusting the softness and hardness of lip gloss tube brushes), realizing "customization without premium, small batches with high efficiency".

Back-end: Deploying a "packaging material recycling + recycling" network. It has established an "empty bottle recycling system" for cooperative brands, crushing and recycling the recovered packaging materials to make new trial container, helping brands implement ESG (Environment, Society, Governance) strategies and form a "packaging material closed loop".

This full-chain capability has transformed Pengqi Plastics from a "packaging material supplier" into a "brand ecological partner".

III. From "Localization" to "Globalization": Exporting the Wisdom of Chinese Solutions

As Chinese cosmetics brands accelerate their overseas expansion, Pengqi Packaging Materials & Plastics' "solutions" are also adapting to global rules: In response to the EU's "carbon border tax", it has developed packaging materials featuring "bio-based materials + lightweight design", helping brands calculate the carbon footprint of packaging materials and avoid trade risks in advance; To cope with the high-temperature and high-humidity environment in the Southeast Asian market, it has optimized the corrosion resistance and deformation resistance of packaging materials, making the "overseas version packaging" of Chinese brands more localized. What's more imaginative is the "cross-industry collaboration" — cooperating with smart hardware enterprises to implant "NFC chips" into packaging materials. Consumers can scan the code to obtain product traceability information, beauty tutorials, and even participate in the brand's membership system, making the small packaging materials a "data touchpoint" connecting global consumers.

IV. In the future, packaging materials will no longer be silent containers, but "smart terminals" for interaction between brands and consumers.

"The general manager of Pengqi Packaging Materials & Plastics described the vision. This leap from 'manufacturer' to 'solution provider' is essentially a redefinition of 'value creation' by Chinese packaging material enterprises — not just making products, but also being a 'booster' for brand growth, allowing Chinese packaging material wisdom to go to the world stage together with Chinese cosmetics brands."